Analyst & Market

Research and Insight

Latest Reports and Results

The market is messy and buyers are confused. We find that many of the solution providers are as well. It is easier than ever to run a survey – but knowing how to ask the right questions and how to interpret and understand the data takes a level of detail and experience many overlook.

We have surveyed hundreds of thousands of companies around the world.

That experience allows us to understand the relationship between questions and why order can impact response. We know how question design can provide the nuggets of insight for your next thought leadership whitepaper or press release as well as understand buyer behavior, gather competitive intelligence and vet your roadmap – all at once.

400 +

SOLUTION PROVIDER & INVESTMENT CLIENTS

100,000 +

ORGANIZATIONS SURVEYED

1,000 +

GLOBAL SPEAKING ENGAGEMENTS

1 + Billion

INVESTMENT & ACQUISITION INVOLVEMENT

Research and Insights

The market is messy and buyers are confused.  We find that many of the solution providers are as well.  It is easier than ever to run a survey – but knowing how to ask the right questions and how to interpret and understand the data takes a level of detail and experience many overlook.

We have surveyed hundreds of thousands of companies around the world.

That experience allows us to understand the relationship between questions and why order can impact response. How question design can provide the nuggets of insight for your next thought leadership whitepaper or press release as well as understand buyer behavior, gather competitive intelligence and vett your roadmap - all at once.

Our qualitative research has involved thousands of buyers and executives.

We understand the nuance of the frustration during the sales cycles, the overwhelmed feeling when they don’t feel heard by their vendor, the reasons why they backed out of a deal and what they really wish was in product roadmaps and design. Through our focus groups and panel discussions we close the gaps to success and take the guesswork out.

Our secondary research is market leading.

At the heart of work are people, not employees. We believe in harnessing the wide about of market research on consumer, communication, and people trends as well as the latest in social science studies to go beyond what a “HR Survey” can do and really understand the core of the humans at work we are trying to make life better for.

Research and Content Services

The key to great content is the balance between story and data. Our research team combines primary and secondary research to identify market insights of today and the consumer trends impacting work tomorrow.

Our approach is about education and teaching the how and the why – not a shortlist of the “who”

Custom Research

On-demand and custom research solutions explore critical topics in more detail than our standard research agenda. We can partner more closely with solution providers to educate the market and enable deeper conversations with decision-makers on a topic they would like to highlight further.

Ongoing Research

Ongoing Research is our predefined agenda for the year based on our buyer insight research. Our ongoing agenda is defined by practitioner requests and areas we identify movement or changes in. We can partner with solution providers to sponsor or license the content, helping them stay up-to-the-minute and top-of-mind with buyers and users of their solutions.

Buyer Research

We are focused on what the buyers both want and need to make better decisions related to HR Technology. By understanding the roadblocks, from sales to implementation to customer success, we identify ways to make change. We offer custom solutions for clients as well as offer our members exclusive buyer and user insight research insight throughout the year on topics like content consumption, buying behaviors and market feedback like never before.

On-Demand Solutions

 When we say information is empowering, it doesn’t stop with the HR teams.  Our on-demand solutions are a unique partnership between the research team and the strategy group to help you better understand your market, buyers, customers, and competitors.

Focus Groups

We conduct focus groups with existing or potential customers to help you perform gap analysis to help formulate your current and future product roadmap to make sure you are building for the future as well as today.

Custom Buyer and Market Surveys

We help you understand what to say and how to say it. Through custom surveys, we help you understand your buyers and the overall market when it comes to technology adoption, purchase intent, and buyer interest.

Qualitative Interviews

In addition to the data gathered by surveys, we also look for the stories. By combining selective qualitative interviews with our other research methodologies, we help bring the data to life for your team and your customers

Data Analysis

Many organizations have already invested heavily in their own research. We bring our expertise to look at research and data you have previously gathered and identify trends, re-analyze, and present findings for your use.

Whitepapers, eBooks, and Webinars

Our analysts can help power your marketing engine by creating relevant, timely content in multiple formats. We work with you to identify key messages and build content suited to every part of the buyer journey.

Brand Awareness

We don’t do “pay to tweet” but we can help you understand how to reach your buyers, create compelling, research-based content for videos, blog posts, tweet chats, and more to help keep your social feed fresh and engaging.

Ongoing Research

Throughout the year we create content designed to help establish a framework and a language to talk about HR technology. Based on our own research, as well as secondary sources, we create guides to the major pieces of the HR technology puzzle and explore how companies are approaching key issues today.

Analyst Market Guide Series

Each Guide addresses the evolution of a critical HR technology category, provides an overview of the technology stack, and addresses the key questions to consider during selection. It is designed to be a launching point for future whitepapers and diving in deeper to different areas of a broader category.

Ebook Series

Each eBook covers the 5 “new rules” for a select technology category, often more specific in scope than a full guide - helping organizations understand what they need to think about in today’s environment when evaluating organizational readiness, technology selection, and internal adoption.

Ongoing Research

Throughout the year we create content designed to help establish a framework and a language to talk about HR technology. Based on our own research, as well as secondary sources, we create guides to the major pieces of the HR technology puzzle, and explore how companies are approaching key issues today.

Technology Guides

Each Guide addresses the evolution of a critical HR technology category, provides an overview of the technology stack, and addresses the key questions to consider during selection.

New Rules

Each eBook covers the 5 “new rules” for a select technology category, helping organizations understand what they need to think about in today’s environment when evaluating organizational readiness, technology selection, and internal adoption.

A43 Research Calendar

Our 2021 research calendar looks at the evolution of key elements of the HR technology landscape. The calendar is subject to change based on buyer research, market changes, and sponsor interest.

Q1

Technology Guides
– Guide to Global Payroll Technology (Published)

New Rules
– New Rules to Global Payroll (Published)

Q2

Technology Guides
– Guide to Employee Well-being (Published)
– Guide to Talent Mobility

New Rules 
– New Rules of Employer Branding

Q3

Technology Guides
– Guide to Talent Acquisition
– Guide to Buying HR Tech

New Rules
– New Rules of Compensation
– New Rules of Learning
– New Rules of Work Tech

Q4

Technology Guides
– Guide to Workforce Management
– Guide to Onboarding

New Rules
– New Rules of Performance Management
– New Rules of Benefits

Empower through Education

To discuss your research or content needs, set up a time to talk with us today.