It is a weird industry.

For HR and Work Tech Providers

We’ve built tech companies from scratch. We have done total turnarounds to profitability. We have launched product lines in larger vendors. And unfortunately, we’ve cleaned up a lot of messes left by other advisors and influencers on product, positioning, and go-to-market strategy

We’ve made our clients billions of dollars.

We have researched more than a hundred thousand practitioners, written thousands of pages of research, and presented to audiences of business and HR leaders around the globe. Our leadership team has worked with more than 500 vendors and investors in the HR and work tech market on strategy, positioning, thought leadership, and analyst research.

We know how to get technology, companies, and people where they need to be for success and long-term partnerships with their clients.

Asset 52

You won’t always like what we have to say, but we don’t waste your time or your money.

We believe that we can change the world of work through helping build, position and educate the market on a better way to buy and adopt technology.

We do three things for HR tech providers

We don’t sugarcoat our advice. We believe we are only doing our job if we tell you what you need to hear, not what you want to hear. We can help you figure out where you are going, how to tell your story and provide you with a place to share it. If you’re ready to do the work, we’re ready to start today.

Build Thought Leadership

60% or more of HR technology decision-makers want more whitepapers, infographics, webinars, and case studies

As a member of the Aspect43 community, you are part of the solution for what is wrong with HR technology today - reducing the noise and connecting buyers directly with the latest market education and insights your team is seeing. We provide a meaningful channel for establishing your brand awareness, thought leadership, and keeping the market aware of the work you are doing around market education. With our analyst team’s research and content services, give you opportunities to do custom, on demand or co-branded research and content solutions.

Enhance Positioning & Innovation

89% of solution providers name sales and growth as a top priority this year. A great product fails if people don’t understand its value. And a great marketing effort fails if sales or product isn’t aligned. We help you identify and excel in the right category - working with vendors to become an enhanced version of who they currently are - while improving revenue, product adoption, retention, customer satisfaction, and market share. We love to figure out where people are falling out of your process or where you are hurting adoption - from sales, to implementation, to customer success, we identify ways to make change quickly.

Think of us as a consulting and advisory group just for HR technology vendors and investors - available on-demand, project-based, or retained

Design Product Strategies

74% of HR technology decision-makers cite tech usability as their top selection criteria.

Product is an issue no matter what stage your organization is in and many companies get caught up in building something “cool” they forget about the foundational issue that impact sales and adoption. From determining MVP to partnering as subject matter expert on roadmap and design projects to conducting buyer experience evaluations for your team - we help you make sure the roadmap and product strategy are never why you lose a deal or a customer Our research based approach can bring end users, prospects or current customers together for direct feedback on design or stragegy. For larger teams, this is where we discuss buy, build, partner and start M&A discussions.

Latest Reports and Results

400 +


100,000 +


1,000 +


1 + Billion


How We Work Together

Aspect43 works with solution providers in the following ways:

Strategy & Innovation

You don’t need expensive annual advisory contracts that struggle to provide value. You need actionable advice at strategic inflection points. Advisory On-Demand is all about the help you need when you need it.

Analyst Research and Content

Traditional analyst research, whitepapers, and reports with a twist. In addition to custom primary and secondary research, we conduct qualitative and quantitative buyer insight research, surveys, focus groups, buyer insight sessions for the market or your current prospects or clients We are focused on what the buyers both want and need to make better, more strategic buying decisions related to HR Technology.

Advisory Retained or On-Demand

You don’t need expensive annual advisory contracts that struggle to provide value. You need actionable advice at strategic inflection points. Advisory On-Demand is all about the help you need when you need it.


A43 membership includes exclusive buyer research, market education, roundtables, training sessions, and content distribution – designed exclusively for HR technology solution providers. Solution provider membership helps fund our free market education solutions for practitioners.

Our Expertise

Global Reach

We have worked with more than 400 HCM vendors and investors from North and South America, Europe, the Middle East, and Asia over the last 15 years on research, positioning, product, and broader strategy.

Growth Focused

Our clients are SaaS technologies, service firms, events, associations, and investment teams in the HR and Work tech segment, focused on revenue generation, improved product roadmap & increased customer adoption. They range from concept phase to global HCM players.

Market Knowledge

We use our depth of expertise, understanding market, and buyer nuances, and a holistic approach to quickly identify challenges that impact sales, product adoption, and customer satisfaction.

Recognized Influencers

Our executive team has presented at industry, vendor, and sales conferences around the world, and have been featured by media such as The Wall Street Journal, NBC, Huffington Post, HR Executive; and been named global influencers by more than 100 publications, including Fast Company over the last decade.

Domain Experts

Our executive team has held executive and principal level roles at HR tech vendors, leading industry analysts firms like the Aberdeen Group and Bersin, and worked as practitioners. They have researched more than 100,000 corporate teams and supported vendors in more than 35 existing and emerging HR and Work tech categories.

Data Expertise

Aspect43 has extensive experience in survey methodology and data analysis. We know how to ask the right questions and how to share the data in clear and compelling visuals and prose that will help translate business needs into concrete action around the selection and implementation of technology solutions.

Some Brands We Work With

If you are looking for consulting services for implementation, selection or corporate HR support check out some of the friends of the firm

Work With Us

Learn how we can help enable you.