The market is moving fast. We help you move faster.

For Investment Teams

HRTech, WorkTech, Future of Work Tech - Whatever name you use, it is a booming industry for investment to get involved with for decades - but nothing has been quite like the last 18 months. 

From angel investors to private equity, from pre-seed to Series D, to strategic acquisitions and mergers - our team has been involved with more than a billion dollars of movement in all of these areas.

Our experience and historical understanding of the market is a huge benefit to those both researching entering the work tech market as well as the established teams looking to expand their portfolio. We know what buyers are looking for, why vendors struggle, and the red flags investors often miss.

Solution providers, private equity investors, and investment firms use our advisory and consulting services as a trusted sounding board on market insights, trends, and feedback. From helping to identify buyers and acquisition targets, to supporting leadership teams post-transition, to helping new owners maximize their investment, we’ve been a part of all of it.

There is a nuance to this market segment that is often overlooked by both founders and investors.  We help you understand the nuance and use it to your advantage.

HRTech, WorkTech, Future of Work Tech – Whatever name you use, it is a booming industry for investment to get involved with for decades – but nothing has been quite like the last 18 months. 

From angel investors to private equity, from pre-seed to Series D, to strategic acquisitions and mergers – our team has been involved with more than a billion dollars of movement in all of these areas.

Our experience and historical understanding of the market is a huge benefit to those both researching entering the work tech market as well as the established teams looking to expand their portfolio. We know what buyers are looking for, why vendors struggle, and the red flags investors often miss.

Solution providers, private equity investors, and investment firms use our advisory and consulting services as a trusted sounding board on market insights, trends, and feedback. From helping to identify buyers and acquisition targets, to supporting leadership teams post-transition, to helping new owners maximize their investment, we’ve been a part of all of it.

There is a nuance to this market segment that is often overlooked by both founders and investors.  We help you understand the nuance and use it to your advantage.

How We Work Together

Just like your investment decision, each of our engagements is uniquely crafted for the correct stage of both the investor and the company they are evaluating.  Most investors choose to keep us on a retainer or advisory agreement, but we also work with dozens each year for short-term engagements and long-term projects. 

Pre-investment

We work with private equity, angel, and venture capital investment teams prior to acquisition to better understand the markets they are looking to enter, identify and review potential targets, and provide deep-dive analysis of products to identify growth opportunities and challenges prior to investment. We can also make introductions.

Post-investment

After an investment is made there is often that “oh no” moment when the growth is accelerating as planned or something seems off from where they “should” be. This is where we shine. We work closely within the organization to identify positioning, growth, product or organizational challenges impacting revenue, scaling and adoption. From leadership coaching to full turnaround.

Acquisitions and M&A

Through our relationships with hundreds of solution providers, and our own start-up incubator cohort, we have our ear to the ground on who is looking to buy or sell. Whether you are looking to round out your product portfolio or a founder looking for a strategic exit, we can help.

Investment Introductions

Throughout our work with over 500 industry players, our membership m&a match list, from the Global 100 to startups, we are constantly aware of opportunities in the HR technology market. We even have our own A43 Startup Cohort which supports founders through 1:1 meetings, group discussions, and market education and insights. We are always open to making introductions to companies at all stages for investment or acquisition.

Our Expertise

Global Reach

We have worked with more than 400 HCM vendors and investors from North and South America, Europe, the Middle East, and Asia over the last 15 years on research, positioning, product, and broader strategy.

Growth Focused

Our clients are SaaS technologies, service firms, events, associations, and investment teams in the HR and Work tech segment, focused on revenue generation, improved product roadmap & increased customer adoption. They range from concept phase to global HCM players.

Market Knowledge

We use our depth of expertise, understanding market, and buyer nuances, and a holistic approach to quickly identify challenges that impact sales, product adoption, and customer satisfaction.

Recognized Influencers

Our executive team has presented at industry, vendor, and sales conferences around the world, and have been featured by media such as The Wall Street Journal, NBC, Huffington Post, HR Executive; and been named global influencers by more than 100 publications, including Fast Company over the last decade.

Domain Experts

Our executive team has held executive and principal level roles at HR tech vendors, leading industry analysts firms like the Aberdeen Group and Bersin, and worked as practitioners. They have researched more than 100,000 corporate teams and supported vendors in more than 35 existing and emerging HR and Work tech categories.

Data Expertise

Aspect43 has extensive experience in survey methodology and data analysis. We know how to ask the right questions and how to share the data in clear and compelling visuals and prose that will help translate business needs into concrete action around the selection and implementation of technology solutions.

Some Brands We Work With

If you are looking for consulting services for implementation, selection or corporate HR support check out some of the friends of the firm

Get started with Aspect43

To discuss our offerings, to schedule a meeting, or book a speaker, set up a time to talk with us today.