Unapologetically Changing Work

About Aspect43

Technology is only as good as the strategy and intent behind it, but that goes beyond the corporate users and directly to how vendors market, build and support the technology. The difference between success and failure is often early education and ongoing feedback.

Aspect 43 was created to enable practitioners and corporate leaders to learn directly from the vendors expertise, as well as our analyst insight research, at no cost - democratizing the access to information needed for true change in our workplaces. 

Aspect 43 was created to enable practitioners and corporate leaders to learn directly from the vendors expertise, as well as our analyst insight research, at no cost – democratizing the access to information needed for true change in our workplaces. 

Better educated buyers and users of technology benefit their organization through higher adoption and better ROI of their limited budget.

Our investors and solution provider members believe in this philosophy of improved market education for all and are focused on building a new generation of work technology through better direct interaction with end users and a focus on improving their own employee, customer and user journey. Our members are making sure their own teams understand the marketplace, where they fit and how to properly engage buyers and users to influence what is needed both today and in the future.

Our Reach

400 +

SOLUTION PROVIDER & INVESTMENT CLIENTS

100,000 +

ORGANIZATIONS SURVEYED

1,000 +

GLOBAL SPEAKING ENGAGEMENTS

1 + Billion

INVESTMENT & ACQUISITION INVOLVEMENT

OUR EXECUTIVE TEAM

A team is only as good as the leadership behind it – our team has great credentials, but more than that, they are passionate about changing how people work – starting with their own teams.  With extensive backgrounds in the HR technology space, they have launched companies, sold companies, consulted with corporate leadership and spent years in the C-suite of vendors, and at the top analyst firms like Bersin and Aberdeen.

They know the market, its pitfalls, and its successes.  They have been named to the “top influencer”  lists more than 300 times in the last decade.   Contact us to learn more, or book them as speakers at your next event.

Sara Brennan

Founder and CEO

Sara Brennan

Founder and CEO

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Mollie Lombardi

Chief Research Officer

Mollie Lombardi

Chief Research Officer

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Our Expertise

Global Reach

We have worked with more than 400 HCM vendors and investors from North and South America, Europe, the Middle East, and Asia over the last 15 years on research, positioning, product, and broader strategy.

Growth Focused

Our clients are SaaS technologies, service firms, events, associations, and investment teams in the HR and Work tech segment, focused on revenue generation, improved product roadmap & increased customer adoption. They range from concept phase to global HCM players.

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Domain Experts

Our executive team has held executive and principal level roles at start up and enterprise HRTech vendors, leading industry analysts firms like the Aberdeen Group and Bersin, and worked as practitioners in the field. They have researched more than 100,000 corporate teams and supported vendors in more than 35 existing and emerging HR and Work tech categories as well as Marcom, Fintech, Comms & related SaaS technologies.

Recognized Influencers

Our executive team has presented at industry, vendor, and sales conferences around the world, and have been featured by media such as The Wall Street Journal, NBC, Huffington Post, HR Executive; and been named global influencers by more than 100 publications, including Fast Company and HRExecutive over the last decade.

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Data Expertise

Aspect43 has extensive experience in survey methodology and data analysis. We know how to ask the right questions and how to share the data in clear and compelling visuals and prose that will help translate business needs into concrete action around the selection and implementation of technology solutions.

Market Knowledge

We use our depth of expertise, understanding market, and buyer nuances, and a holistic approach to quickly identify challenges that impact sales, product adoption, and customer satisfaction.

Where you have seen us

Our +50,000 Trusted Teams Join Over

Together, we can change work.

To discuss our offerings, to schedule a meeting, or book a speaker, set up a time to talk with us today.